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From an ROI standpoint (hard dollars), I believe a gifting campaign is as good as it gets. The downside is it's also the most operationally complex (lots of labor). Here's how I'd break it down: Investment: A worthwhile gift is likely a minimum of $100. Let's just use that #. And we'll target an audience of 100. So $10k spend on the gifts themselves. Add in handwritten notes ($500 at $5 each) and delivery ($1000 at $10 each) and we're at roughly 11.5k for the campaign. If the gift is good, you'll generate a bunch of meetings with the top 100 prospects in the world for your company. If the gift is great, you'll also get brand awareness through things like recipients posting on social media. There aren't (m)any marketing campaigns I can think of that drive that impact for 11 grand. Operations: to do this well, it's a fair amount of work. You have to come up with the gift, pick your audience, enrich with shipping addresses, order the gifts and handwritten notes to your office, repackage the gift and handwritten note for delivery, and ship them. You then need to follow up on delivery day to ensure receipt and eventually ask for the meeting. I love this type of marketing. There's a framework I like to use that half of marketing spend should directly benefit the target. Most marketing spend goes to 3rd party advertisers (Google, X, Meta, OOH providers, etc). It sounds obvious, but marketing spend that benefits the target (gifts, events like our Monaco Invitational, etc) is far better ROI. It's just more work to do it. So most companies index on the lazy approach and spend most of their marketing budget on paid online ads.

🚨🚨BIG ANNOUNCEMENT 🚨🚨  Zac Brown Band @zacbrownband to Headline 250th Fourth of July 
Celebration on June 28, Brussels, Belgium   U.S. Ambassador to Belgium Bill White is excited to announce the multi-platinum, GRAMMY award-winning group, Zac Brown Band—whose music has generated more than 11 billion streams worldwide—will perform as the headline act as the U.S. Tri-Mission in Belgium celebrates the 250th anniversary of the United States’ independence. With more than 5,000 guests, to include our great US servicemembers and their families, the invitation-only June 28 event at Parc du Cinquantenaire will also feature a range of activities in a festival setting, brief remarks from senior U.S., Belgian, EU, and NATO leaders and visual displays to cap off the evening including fireworks and a historic aircraft flyover.   “We (@BryanEureWTW @USAmbEU @AndyPuzder @MattWhitaker46 @USAmbNATO) are excited to welcome a truly wonderful talent like Zac Brown Band to perform for our brave men and women in uniform, their families, and our thousands of guests from Belgium and Europe,” said Ambassador White.  “Zac is a very strong and longstanding supporter of military veterans, and I know that he and the band will bring an incredible energy to our celebration in the heart of Brussels. Thanks to Zac and our other participants, we believe this event will be one to remember for generations to come.”   “The band and I are honored to be part of his historic celebration of America’s 250th anniversary of independence,” said Zac Brown.  “We cannot wait to join Americans, Belgians, and friends from around the world for an unforgettable night of music in Brussels.”   Founded in 2002, Zac Brown Band is an American country music group that blends country, Southern rock, folk, bluegrass, reggae, and pop influences.  A native of the state of Georgia, frontman Zac Brown is an American singer, songwriter, and guitarist, who has won eight major music awards, including three GRAMMY Awards.  Brown is also the founder of Camp Southern Ground, a summer camp that supports both military veterans and neurodiverse children and youth with social, emotional or financial challenges. We’re excited to welcome ZBB and @KendraScott to Belgium!

🎰BrownDust2 3rd Anniversary Coming Soon🎰 The 3rd Anniversary update is finally almost here! 🎰✨ Familiar faces are already enjoying the party, hitting the jackpot amid a shower of coins! 👀 Accept Scheherazade’s invitation and join the luxury cruise party. 💌 Tomorrow, you can become the star of this exciting celebration at sea. 🚢 Follow & like 💖 and we’ll see you tomorrow! #BrownDust2# #3rdAnniversary# #CruiseParty#

🏅 ACTUM Invitation Tier Reward Campaign gActum! Users can earn reward eligibility through invitations, activity levels, and point expenditure. 🥉 Bronze Operator ・Invite 10 users to our Discord ・Reach chat level Lv.5 ・Spend 150 points ・Reward: 10U ・Max completions: 1 time 🥈 Silver Executor ・Invite 50 users ・Reach chat level Lv.10 ・Spend 200 points ・Reward: 20U ・Max completions: 2 times 🥇 Golden Sovereign ・Invite 100 users ・Reach chat level Lv.15 ・Spend 450 points ・Reward: 50U ・Max completions: 3 times 📌 Campaign Rules ・Each user may choose one tier to complete ・After completing Bronze, users cannot participate in Silver or Gold ・After completing Silver, users may only continue Silver tasks and cannot participate in Bronze or Gold ・After completing Gold, users may only continue Gold tasks and cannot participate in Bronze or Silver ・Bronze can be completed up to 1 time ・Silver can be completed up to 2 times ・Gold can be completed up to 3 times ・Status serves as reward eligibility proof ・Rewards are distributed on a first-come, first-served basis until quotas are filled ・Users must submit an application for verification after meeting requirements 📌 Note ・The system will be adjusted in the future based on task difficulty and actual operational conditions Discord:

#예린# #YERIN# YERIN 4th EP [REACH YOU] SHOWCASE INVITATION EVENT OPEN❗ ❤️응모자 전원 미공개 셀카 포토카드 증정 💜Digipak ver. 구매자 - A ver. 🧡Jewel Case ver. 구매자 - B ver. ✨YERIN 4th EP [REACH YOU] PRE-ORDER PHOTOCARD EVENT 응모자 포토카드와 동일한 이미지 📅~06.03 23:59 (KST) 🔗

Organizers say Gov. Josh Shapiro’s office has not responded to multiple invitations to a virtual town hall on data centers. The meeting follows growing debate over proposed projects and calls for clearer statewide rules on development. Read more:

Knock Knock, your invitation from BOYNEXTDOOR is here! 🔗 BOYNEXTDOOR 1st Studio Album [HOME] 🏠 2026. 6. 8 6PM (KST) #BOYNEXTDOOR# #보이넥스트도어# #BND# #HOME#

This is an email I sent earlier today to all employees at Coinbase: Team, Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future. Why now Two forces are converging at the same time. We need to be front footed to respond to both. First, the market. Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption, with stablecoins, prediction markets, tokenization, and more taking off. However, our business is still volatile from quarter to quarter. While we've managed through that cyclicality many times before and come out stronger on the other side, we’re currently in a down market and need to adjust our cost structure now so that we emerge from this period leaner, faster, and more efficient for our next phase of growth. Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day. All of this has led us to an inflection point, not just for Coinbase, but for every company. The biggest risk now is not taking action. We are adjusting early and deliberately to rebuild Coinbase to be lean, fast, and AI-native. We need to return to the speed and focus of our startup founding, with AI at our core. What this means To get there, we are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it. What does this mean in practice? - Fewer layers, faster decisions: We are flattening our org structure to 5 layers max below CEO/COO. Layers slow things down and create coordination tax. The future is small, high context teams that can move quickly. Leaders will own much more, with as many as 15+ direct reports. Fewer layers also means a leaner cost structure that is built to perform through all market cycles. - No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams. - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role. In short: AI is bringing a profound shift in how companies operate, and we’re reshaping Coinbase to lead in this new era. This is a new way of working, and we need to leverage AI across every facet of our jobs. To those who are affected I know there are real people behind these decisions — talented colleagues who have poured themselves into this company and our mission. To those of you who will be leaving: thank you. You’ve helped build Coinbase into what it is today, and I am sincerely grateful for everything you've done. All impacted team members will receive an email to their personal account in the next hour with more information, and an invitation to meet with an HRBP and a senior leader in your organization. Coinbase system access has been removed today. I know this feels sudden and harsh, but it is the only responsible choice given our duty to protect customer information. To those affected, we will be providing a comprehensive package to support you through this transition. US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA. Employees on a work visa will get extra transition support. Those outside of the US will receive similar support, based on local factors and subject to any consultation requirements. Coinbase prides itself on talent density. Our employees are among the most talented people in the world, and I have no doubt that your skills and experience will be highly sought after as you pursue your next chapters. How we move forward To the team that is staying, I know this is a difficult day. We’re saying goodbye to colleagues and friends you've been in the trenches with. But here’s what I want you to know as we move forward together: Over the past 13 years, we have weathered four crypto winters, gone public, and built the most trusted platform in our industry. We’ve made it this far by making hard decisions and by always staying focused on our mission. This time will be no different – nothing has changed about the long term outlook of our company or industry. And most importantly, our mission has never been more important for the world. Increasing economic freedom requires a new financial system, and we’re building it. The Coinbase that emerges from this will be more capable than ever to achieve our mission. Brian