everyone calling Reddit dead because ChatGPT stopped citing it is wrong
Promptwatch said Reddit's share of ChatGPT citations went from 3.83% to 0.52%
when in April it was the most cited domain in ChatGPT
the panic is fair
if you built your AI visibility plan on Reddit, you'd be worried about it going to waste
but almost nobody opened the other dataset
Ahrefs looked at 145M US Google results
when the "discussions and forums" block shows up, Reddit is still in it about 84% of the time
Reddit lost one channel (maybe, it's not definite yet), but it's still showing up in the other one your buyer uses before they've decided anything
and nobody has a comparable baseline for the ChatGPT number either:
- Promptwatch had Reddit at 3.83% of citations before the drop
- Ahrefs, same platform, around the same time, had it at 16.7%
- Semrush once put it near 60%
yet everyone quoted an 86% collapse off a number the industry measures four different ways
and nobody outside OpenAI can actually explain either one. we all rebuilt our strategy around a number one tracker caught
Reddit is miserable to market on
it takes months of being useful before anyone lets you mention what you built
so continue doing that
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“Today, Elwood and I lost a great friend and collaborator, and the world lost one of the most naturally innovative drummers and a great and true son of Texas. His signature backbeat was key to keeping ZZ on top.” - Billy F Gibbons
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Ella arrived at Newark Airport from Bellingham, Washington, in the middle of the night, January 2007. We were there waiting to welcome her, comfort her, and clean her off after a cross-country flight that changed her and our lives forever.
She was a part of our family before we even became a family. Ella joined us before we married, before our son grew up, before our daughter was born, before we added four more dogs.
She was a little chocolate brown labradoodle, who proved her strength and fierceness early on when she brought a dead baby bunny back into our house.
She was, as my wife called her, my “constant companion.” Long before the pandemic and even after it, she quietly sat in my office, hearing every conversation, watching every live shot, knowing all the news before it was reported. She didn’t care what the stories were; she just was happy being with me.
When she did leave my office, she loved walks and car rides. She always knew which button to push to lower the window so she could stick her head out and feel the wind in her face.
Over the years, the rides and walks became more infrequent. She lost her vision and hearing. She developed doggy dementia, which led to seizures and breathing issues. She was in diapers. Her dark chocolate brown coat turned gray. But as much as her life changed, she was most happy in our arms or in our bed, laying with us, licking our faces.
Yet Ella’s good days dwindled, and as tough as it was – and we agonized over it -- it became time to let her go. We did that Thursday, an all-time sad day.
For the third time in just over 18 months, we lost one of our beloved furry friends, our other children. We lost Benny in January 2025, Bailey this March, and now Ella. It’s too much. We now are down to two dogs, Apple and Brady. Our house feels empty and our hearts feel broke. Ella’s pain has been transferred to us.
Ella lived almost 20 years – she would have been 20 in November - and was a part of our graduations, celebrations, happy and sad moments. We know what we had and what she meant. But for all the time we had together -- and it was more than most get -- it still wasn’t enough.
We always will remember and love our little Ellies.
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Life is full of ups and downs. Even though I had a great weekend, I'm feeling sad today because I lost one of my headphones at the airport. And since I'm already on the plane, there's no way for me to go back and look for them. I just bought the headphones a few months ago, so it's a bummer to be stuck with just one during a long flight.
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