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Prada Codes offers a contemporary interpretation of forms that have long defined the brand’s vocabulary. For Fall/Winter 2026, décolletés and slingbacks come to the fore, highlighting femininity and utility, refinement and function, tradition and technical innovation. Discover more: #PradaFW26# #Prada#

Prada presents a new collection for the Qixi Festival 2026, featuring Prada Ambassadors TransfOrm Project, together with Zhang Yifan. Through architecture, gesture and material, the film reflects on the ways in which connection is perceived rather than declared. Garments, like the spaces they inhabit, become vehicles for the invisible relationships that bind us across time and distance. Discover more: #Prada# #TransfOrmProject# #ZhangYifan#

Fragments of moments, details of gestures. Prada Ambassadors Hunter Schafer and Troye Sivan in “Simple Stories”, the Prada Fall/Winter 2026 campaign. Discover more of the campaign: Creative Directors: #MiucciaPrada# and #RafSimons# Film Director: #BarryJenkins# Campaign Creative Direction: #FerdinandoVerderi# Cast: #HunterSchafer# #TroyeSivan# #PradaFW26# #Prada#

Intimate gestures, private moments, "Simple Stories”. Prada Ambassador Chen Haoyu performs in the Prada Fall/Winter 2026 campaign. Discover the campaign: Creative Directors: #MiucciaPrada# and #RafSimons# Film Director: #BarryJenkins# Campaign Creative Direction: #FerdinandoVerderi# Cast: #ChenHaoyu# #PradaFW26# #Prada#

Observing details. “Simple Stories” starring Prada Ambassador Kelvin Harrison Jr. Explore the Prada Fall/Winter 2026 campaign: Creative Directors: #MiucciaPrada# and #RafSimons# Film Director: #BarryJenkins# Campaign Creative Direction: #FerdinandoVerderi# Cast: #KelvinHarrisonJr# #PradaFW26# #Prada#

Prada Ambassador Troye Sivan in the Prada Fall/Winter 2026 campaign. Moments seen through the lens of director Barry Jenkins. Discover the Prada Fall/Winter 2026 campaign: Creative Directors: #MiucciaPrada# and #RafSimons# Film Director: #BarryJenkins# Campaign Creative Direction: #FerdinandoVerderi# Cast: #TroyeSivan# #PradaFW26# #Prada#

Introducing “Simple Stories”: Prada Ambassadors Hunter Schafer, Troye Sivan, Kelvin Harrison Jr. and Chen Haoyu star in the Prada Fall/Winter 2026 campaign. Fragments of stories captured through the lens of director Barry Jenkins. Discover "Simple Stories": Creative Directors: #MiucciaPrada# and #RafSimons# Film Director: #BarryJenkins# Campaign Creative Direction: #FerdinandoVerderi# Cast: #HunterSchafer# #TroyeSivan# #KelvinHarrisonJr# #ChenHaoyu# #PradaFW26# #Prada#

Paradigme Le Parfum: iconic signature with a new intensity constructed from contrasts of ambery woods, leathery vanilla and candied geranium. Discover more: #Prada# #PradaBeauty# #PradaFragrances#