VALLEY OF DEPTH:
@IanCinnamon, CEO of
@Apex_Satellites on the origin of the company.
"Building the physical satellite that we do here at Apex is pretty freaking hard. And the reason it's hard is satellites are these bespoke exquisite systems that are basically redesigned around a specific payload every time...
And if you're redesigning that every time, that's all this new nonrecurring engineering. It's really slow. So my idea was like very, you know, I would argue naive at the time.
I was like, why can't we just do it like a software company where engineers design a set product and then we go have a production line, go build the same thing over and over again at scale."