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@danawhite says the UFC was almost dead when Spike TV executives pulled him into an alley and made a deal on a napkin:
“At the time it was the last $10 million investment we we're going to make in the UFC.”
“If The Ultimate Fighter didn't work it's over.”
“When we were at the finale, when Stephan Bonnar and Forrest Griffin fought, when the fight was over and everybody in the place was stomping their feet saying, ‘One more round,’ we give them both contracts.”
“I was like ‘I don't give a shit what happens. This is going to end up somewhere.’”
“Spike TV execs took us out in the alley of the arena and we did a deal on a napkin.”