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"A lot of people liked the Lean Startup, but no one ever said it made them cry." In 16 days, @EricRies's new book Incorruptible comes out. It's about why you can taste it when your favorite restaurant gets bought by a PE firm, why even Steve Jobs got fired from Apple, and why over 80% of founders get fired within 3 years of taking their company public. In our real-talk conversation, we discuss: 🔸 "Financial gravity": the force that predictably pushes successful companies into mediocrity 🔸 The Groupon email death spiral every public company eventually runs 🔸 "It is always too early to protect your company. Until it's too late." 🔸 The "governance fortress" Anthropic, Costco, and Patagonia all have—and your company probably doesn't 🔸 Three things founders can do this week to protect their company long-term. Listen now 👇