Midnight Hours & Digital Scrolls: The Future MuseumThat young people Loves
At the 2026 InterMuseum BRICS+ festival in Moscow, experts highlighted Chinese museums’ innovative strategies to engage young audiences. The Deji Art Museum in Nanjing stays open until midnight, freeing visits from 9-to-5 routines. Its digital exhibition brings an ancient painting to life, allowing visitors to “travel” into a Song Dynasty scroll and interact with history—proving the future museum is about youth, energy, and participation.
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MuseumInnovation# #
YouthEngagement# #
DigitalCulture# #
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Nanjing# #
DejiArtMuseum# #
SongDynasty# #
ImmersiveArt# #
CulturalHeritage# #
TechMeetsCulture#
Photo/VCG