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Midnight Hours & Digital Scrolls: The Future MuseumThat young people Loves   At the 2026 InterMuseum BRICS+ festival in Moscow, experts highlighted Chinese museums’ innovative strategies to engage young audiences. The Deji Art Museum in Nanjing stays open until midnight, freeing visits from 9-to-5 routines. Its digital exhibition brings an ancient painting to life, allowing visitors to “travel” into a Song Dynasty scroll and interact with history—proving the future museum is about youth, energy, and participation.   #MuseumInnovation# #YouthEngagement# #DigitalCulture# #BRICS2026# #Nanjing# #DejiArtMuseum# #SongDynasty# #ImmersiveArt# #CulturalHeritage# #TechMeetsCulture# Photo/VCG

Colors are a universal language. Experience the enduring vitality of China’s intangible cultural heritage in five different colors. #IntangibleCulturalHeritage# #ChinaCulture# #ICH# #CulturalHeritage#

Jiayuguan, the westernmost point of China's Ming Dynasty Great Wall, and the ancient city of Petra in Jordan are both landmarks boasting rich cultural heritage. In 2017, they established a twinhood relationship, built on the fact that both are UNESCO-listed World Heritage sites, distinguished by their unique and creative architecture in harmony with the natural environment. In 2025, the Chinese city of Jiayuguan and the Jordanian city of Petra signed an agreement on cooperation in culture and tourism at the archaeological site of Petra, seeking to strengthen the friendly ties between the two historical sites.

In Weifang, a piece of dough becomes a world of myth and stars. At Shihuyuan Intangible Cultural Heritage Space, Meng Xiangxiang shapes figures inspired by the Twenty-Eight Mansions, the star deities of traditional Chinese mythology.

Suzhou embroidery meets @Pedri.🧵 A handcrafted portrait of Pedri in action — stitched with more than 2,000 years of Suzhou intangible cultural heritage — was presented to him as a special gift during his visit in Suzhou city, Jiangsu.

🍭 A sweet taste of Chinese culture! Laos students from Hangzhou Normal University tried sugar painting, a traditional Chinese folk art, during a visit to #Yuhang#. They crafted their own sweet creations and experienced China’s intangible cultural heritage. #CulturalExchange#

Cultural heritage stays alive when people take part in shaping it. At a thematic salon of the 2026 Digital Heritage: Global Innovator Contest, young creators explored how design, technology, and community participation can carry culture into future cities.