South Carolina passed a law that aims to protect kids from addictive social media use.
The law requires large social media companies to estimate a user’s age using information they already collect, such as behavior, activity, account details, or device data.
>If someone uses the app for more than 25 hours within six months, the company must be at least 80% confident the person is older than 15.
>If the person reaches 50 hours of use, the company must be 90% confident.
>If the company cannot reach that confidence level, it must assume the user is a child.
The company must also recheck the age estimate every additional 100 hours of use and whenever it uses recommendation systems or analyzes user behavior.
If the company wrongly treats a child as an adult, it can face fines up to $10,000 per violation.
When a user is treated as a child, the platform must add protections such as parental permission tools, fewer addictive features like infinite scrolling or highly personalized feeds, stronger privacy settings, less data collection, more parental controls, and yearly safety reviews focused on risks to minors.
The law applies to major online platforms that operate in South Carolina and are likely to be used by people under 18.
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