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From an ROI standpoint (hard dollars), I believe a gifting campaign is as good as it gets. The downside is it's also the most operationally complex (lots of labor). Here's how I'd break it down: Investment: A worthwhile gift is likely a minimum of $100. Let's just use that #. And we'll target an audience of 100. So $10k spend on the gifts themselves. Add in handwritten notes ($500 at $5 each) and delivery ($1000 at $10 each) and we're at roughly 11.5k for the campaign. If the gift is good, you'll generate a bunch of meetings with the top 100 prospects in the world for your company. If the gift is great, you'll also get brand awareness through things like recipients posting on social media. There aren't (m)any marketing campaigns I can think of that drive that impact for 11 grand. Operations: to do this well, it's a fair amount of work. You have to come up with the gift, pick your audience, enrich with shipping addresses, order the gifts and handwritten notes to your office, repackage the gift and handwritten note for delivery, and ship them. You then need to follow up on delivery day to ensure receipt and eventually ask for the meeting. I love this type of marketing. There's a framework I like to use that half of marketing spend should directly benefit the target. Most marketing spend goes to 3rd party advertisers (Google, X, Meta, OOH providers, etc). It sounds obvious, but marketing spend that benefits the target (gifts, events like our Monaco Invitational, etc) is far better ROI. It's just more work to do it. So most companies index on the lazy approach and spend most of their marketing budget on paid online ads.

My interview from TED with @kcoleman and @audreyt just went live! Tons of gold in here: -why we stuck with crazy principles like not having an override button -how AI and humans collaborate to write better/more notes than either on their own -how much impact community notes are making -why our algorithm is smarter than regular upvoting/downvoting -new ideas for finding common ground on social media

🐦 ACTUM Early Bird Campaign ACTUM is officially launching a limited-time Early Bird Campaign. This 15-day campaign is designed to reward the earliest community members and establish the core foundation of the ACTUM ecosystem, supporting its long-term development. 🎯 Campaign Overview 📅 Duration: 15 Days (Limited-Time Only) Users who join our Discord during this period and complete basic verification will receive the Early Bird role. ⚙️ How to Participate Simply enter the designated channel and click the symbol to automatically receive the Early Bird role: 👉 No additional application or complex steps are required, just click to claim. 👑 Early Bird Benefits Users who successfully obtain the Early Bird role will enjoy: • Priority access to future community events • Early access to ecosystem updates and announcements • Increased weighting in future reward systems • Recognition as early-stage community contributors 📌 Important Notes • Early Bird status is only available during the 15-day campaign period • Users joining after the campaign ends will not be eligible • All participants must comply with community rules • ACTUM reserves the right to review and disqualify any fraudulent or abusive behavior This is your opportunity to become one of the earliest core members of ACTUM and secure early ecosystem advantages before further expansion. 🏭 Welcome to ACTUM

Our new voice models are now available in the Realtime API: 🎙️ GPT-Realtime-2: Build production-ready voice agents that can think harder, take action, handle interruptions, and keep conversations flowing. 🎙️ GPT-Realtime-Translate: Translate while streaming across more than 70 input and 13 output languages, breaking down language barriers and helping people communicate more naturally. 🎙️ GPT-Realtime-Whisper: Transcribe streaming audio as words are spoken to generate captions and notes in real time.

📢 BrownDust2 Urgent Live Announcement Full Burst RPG —BrownDust2. First and foremost, we sincerely apologize for the disappointment and concern we have caused to many of our players. Over the weekend, we carefully reviewed all valuable feedback shared across various channels, taking each comment seriously. Based on these discussions, we held internal meetings throughout the weekend and into this morning. In light of the seriousness of the situation, we will address the revised plans regarding content changes through an official broadcast. Please refer to the details below for information on today’s urgent live broadcast. [Broadcast Schedule] ■ Broadcast Time: Mon, Jan 12, 2026 — 10:00 AM (UTC) onward ■ Channel: BrownDust2 Official YouTube (streamed across all official channels) ■ Presenter: Project Director of BrownDust2, Jun-hee Lee [Important Notes] As this urgent live broadcast was prepared on short notice, we sincerely apologize for the inconvenience. We kindly ask for your understanding that real-time interpretation will not be available in languages other than Korean during the stream. Following the broadcast, we will release a Developer Note summarizing the key points discussed. Subtitles will be added to the video as soon as possible. Once again, we sincerely apologize for the concern this situation has caused. Thank you.

With a beautiful soul gazing toward the future—tell us, @Greesel_JKT48, how’s the view from the top? ⛰️✨ Happy 20th to our favorite 10/10! This year’s vibe: the stage is yours, keep reaching for those high notes, and never let anyone dim your shine. The spotlight belongs to you! 💙😎🫵🏻 #TwennySoul# #SentimentalGrowth#

🌟 BrownDust2 x SDCC Badge Giveaway! 🌟 BrownDust2 is heading to San Diego Comic-Con 2025 — and we want YOU there! We’ll be randomly selecting lucky winners to receive badges for the SDCC Restart Gaming Lounge. Visit the BrownDust2 booth for exciting events, cosplay, and exclusive swag! 📅 Giveaway Entry Period July 10 (Thu), 2025 – July 15 (Tue), 2025, until 2:59 PM (UTC) 🎟️ Prize: 1 Badge to SDCC Restart Gaming Lounge 📍 Location: Marriott Marquis San Diego Marina (333 W Harbor Drive, CA 92101 · San Diego, CA) ⚠️ Please note: This badge grants access to the SDCC Restart Gaming Lounge only. It does not include general admission to the full SDCC event. If you already have an SDCC badge, you’ll still be able to enter the Gaming Lounge with this one. 🔗 How to Enter: 🎉 Winners Announced: July 17 (Thu), 2025 🎮 Visit the BrownDust2 Booth at SDCC! 📅 Booth Dates: July 24 (Thu) – July 27 (Sun), 2025 📸 Cosplay Zone Meet iconic BrownDust2 characters brought to life by talented cosplayers! Snap photos, enjoy live performances, and capture special moments you won’t find anywhere else. 🎁 Interactive Events & Free Merch Join in on fun booth activities and score official BrownDust2 swag just for participating! 🏅 Loyal Player Appreciation Reward Already playing BrownDust2? Show us your in-game Achievement Level 40 or higher at the booth and receive a special gift to thank you for your support. ⚠️ Important Notes -The prize only covers the SDCC Gaming Lounge badge. Travel and accommodation are not included. -Tickets are non-transferable and may not be exchanged for cash. -Any fraudulent activity (e.g. using multiple accounts) may result in disqualification and restriction from future events. -Winners will be notified individually, and some personal information may be collected to send the prize. -Collected personal data (name, UID, email, contact number, etc.) will be used only for event purposes and will be deleted after the event ends. -Please comply with all venue rules and regulations. We can’t wait to meet our BrownDust2 fans in person — see you there! 💙

Extract – a system built by the UK government, using our Gemini foundational model – will help council planners make faster decisions. 🚀 Using multimodal reasoning, it turns complex planning documents – even handwritten notes and blurry maps – into digital data in just 40s. Find out more. ↓