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We may have cracked AI ads. I gave Seedance 2.5 a photo of the Rare Beauty mascara and asked for a video of an influencer using it. It nailed the product consistency AND the actual application…

I sat on the syndicate desk of a global investment bank from the dot-com crash through the global financial crisis. We had to do a lot of media work to promote deals. One day I asked our Global Head of Communications why the media was so gentle with us. He laughed: “Because we’re one of their biggest advertisers.” That explains a lot of the media’s treatment of Elon. Tesla is so successful, its ad spend is effectively zero, or ~0.01% of the $40 billion global auto advertising market. No ad dollars = no protection. No one knows this better than Big Pharma. They don't make confusing and enigmatic ads to sell you product; they make the ads to control the media.

Denver restricted free agent Spencer Jones has agreed to a two-year, $12 million offer sheet with the Oklahoma City Thunder, Adam Godes of ADS Sports tells ESPN. Jones was a key contributor for the Nuggets last season, including an NBA-best 69% from 3-point range during the playoffs, and now is ready to conclude chapter in Denver to move onto OKC.

OpenAI is rolling out Health in ChatGPT for U.S. users, letting people connect Apple Health and medical records. ChatGPT can compare lab results, summarize changes and use sleep or activity data in chats. @OpenAI says that data will not train models or target ads.

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Some have questioned Elon's choice to invest heavily in Grok Imagine early (eg before coding models) It makes sense if you consider his love for the fundamental freedom of expression Hollywood and the streaming platforms have had a monopoly on production and distribution. They are, in all functional ways, a cultural propaganda engine. Every civilization needs one. But who owns it? Very soon, you will. You could say it was technically inevitable that AI video would get good enough to be enjoyable. But it only *felt* inevitable recently when I saw 1) the Spencer Pratt AI election ads which were actually funny and 2) the Sweet Land music video by @heavypulp which was actually poignant (enough so that I listened/watched 4x) AI images are already really good, but they aren't nearly as powerful. Movies are the most potent cultural propaganda tool of all time, but AI has sucked at them. Not anymore. Grok Imagine + a talented creator is now producing content good enough to enjoy without asterisks. The AI version of the Odyssey, no matter how long and expensive it is to produce, will be 3+ orders of magnitude (1000x) less expensive than Nolan's Which means that nearly everyone will be able to try. And based on this short clip, the output will actually be good. Frankly it doesn't even have to be perfect. As long as it is good, the damage to the existing power structure will be done. A solo creator with a vision will be able to singlehandedly put out work that is *actually enjoyable*, direct to the public, with literally no physical overhead. The cultural landscape will change really quickly. Individual people can express a vision in the most powerful medium yet discovered, unadulterated by tastemasters at the studios. We're at the rubicon, about to cross over. The propaganda engine will become distributed to the people, and the outcomes will be judged purely on resonance. This was Elon's point, in my opinion.