A man invested $53,000 of his family's savings into a dying video game store. Hedge funds laughed. He turned it into $48 MILLION and made Wall Street beg Congress to stop him.
> Keith Gill was a 34 year old financial analyst at a Boston insurance firm in 2019. His salary was ordinary but his conviction was not.
> He believed GameStop, a struggling mall video game retailer trading at $5 a share, was one of the most undervalued companies in America.
> Wall Street disagreed. Hedge funds had shorted the stock so aggressively that more shares were shorted than actually existed. They were certain it was going to zero.
> Gill invested $53,000 of his family's savings and started posting his analysis online under the name DeepFuckingValue on Reddit and Roaring Kitty on YouTube.
> Nobody took him seriously. He kept posting anyway, week after week, with nothing but spreadsheets and conviction.
> In January 2021 retail traders on Reddit's WallStreetBets discovered his posts.
> They started buying. The stock went from $5 to $483 in three weeks. A 9,600% move.
> Hedge funds that shorted the stock lost BILLIONS. One firm alone lost $6.8 BILLIO and had to be bailed out by other hedge funds.
> By January 27 2021 Gill's $53,000 investment was worth $48 MILLION.
> He lost $13 MILLION in a single day when the stock fell. He held anyway, without flinching, without selling a share.
> Robinhood restricted buying of GameStop without warning. Retail traders were furious. Congress summoned Gill to testify.
> He showed up in his Roaring Kitty headband and said three words that became the most quoted phrase in finance that year: "I like the stock."
> His employer fired him and paid a $4 MILLION fine for failing to supervise his trading.
> He went quiet for three years. Then in May 2024 he posted a single image on X. GameStop surged 50% the next morning before he said a word.
> By June 2024 his position was worth $289 MILLION.
> A Hollywood film called Dumb Money was made about the saga, starring Paul Dano. He has never spoken publicly about it.
He invested $53,000 into a stock Wall Street had already written off for dead. Hedge funds lost BILLIONS.
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