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A reported $12.5B Lakers valuation prices more than games and trophies - it prices history, media rights, global attention, and fan identity. The next owner still has to make that financial value feel like it belongs to the community. #Lakers# #NBA# #SportsBusiness# #PodcastorAI#

Today, Kevin Durant and The University of Texas announced a comprehensive NIL program that will celebrate a select group of Longhorn student-athletes in their continued basketball journeys. In partnership with Nike, Texas women’s basketball forward Madison Booker will become the first athlete to receive access to KD PEs, apparel, and more. The University of Texas, Nike, and Durant’s Boardroom will also partner on an annual sports business summit open to all The University of Texas student athletes and sports business students with a goal of creating impactful, interactive programming to foster their education in the business space. The inaugural summit will take place later in 2026 and feature marquee speakers, content and storytelling strategy sessions, financial literacy planning, and more.