Boardroom (@boardroom)

Shaquille O’Neal and Authentic Brands Group Founder & Executive Chairman Jamie Salter couldn’t have taken more different paths to get here. But over the last decade, they’ve built a partnership that has helped turn Shaq into a business empire and reshape brands like Reebok along the way.⁠ For our latest Cover Story, Rich Kleiman sits down with Shaq and Salter to unpack how their relationship went from a business deal to something Shaq now calls family, why he pushed for years to bring Reebok back, the early bet on Angel Reese and women’s basketball, and what's next with Dunkman.

Today, Kevin Durant and The University of Texas announced a comprehensive NIL program that will celebrate a select group of Longhorn student-athletes in their continued basketball journeys. In partnership with Nike, Texas women’s basketball forward Madison Booker will become the first athlete to receive access to KD PEs, apparel, and more. The University of Texas, Nike, and Durant’s Boardroom will also partner on an annual sports business summit open to all The University of Texas student athletes and sports business students with a goal of creating impactful, interactive programming to foster their education in the business space. The inaugural summit will take place later in 2026 and feature marquee speakers, content and storytelling strategy sessions, financial literacy planning, and more.