Get access to GLP-1 medication—prescribed online through Ro. Answer questions about your health, lifestyle, and goals to see if GLP-1s are right for you.
Get access to GLP-1 medication—prescribed online through Ro. Answer questions about your health, lifestyle, and goals to see if GLP-1s are right for you.
I have a love/hate relationship with Q2.
Especially April.
In the past, Meta used to release most updates right after Q5 was over, usually between February and April.
In the last couple of years, that has changed.
Updates now seem to roll out randomly across ad accounts throughout the year. It’s hard to predict anything.
So the mantra right now is simple:
Be prepared for the unpreparable.
Anyway, February to April is usually one of the slowest periods of the year for ecom.
But it’s also the period when you learn the most.
You finally have time to look back at Q5 and Q4 with some distance. And not just that, but the whole previous year.
All the testing.
All the small tweaks.
What worked.
What didn’t.
What looked promising but never scaled.
What quietly carried the account.
You finally see the big picture.
And what does this have to do with Q2?
Everything.
Because the learnings from last year that you’re applying right now, and all the new testing you’re doing today, are what will pay off again later in the year.
“Always be testing” is more than just a mantra.
It’s a lifestyle.
A way of living that everyone in DTC and media buying has to embrace.
Anyway, happy May.
Enjoy your Mother’s Day and Memorial Day sales.
显示更多
Peng Liyuan, wife of President Xi Jinping, toured an exhibition on China’s progress in digital and intelligent empowerment for women and girls.
China’s push to develop digital and intelligent technologies is reshaping the lifestyles of women and girls, creating more development opportunities for them in the new era.
Mme. Peng expressed her hope to spread warmth, harness technology, enable dreams to usher in a future full of opportunities in the era of digital intelligence and advance the global progress of women.
显示更多
花有一万种开法
Le Figaro《精品购物指南LifeStyle》
February 2025
Le Figaro Lifestyle Magazine, September 2022.
The 28th LifeStyle Media Group Ceremony • STYLE GALA, 7 January 2021, Beijing, China.