Rok Hladnik (@rokhladnik) “I have a love/hate relationship with Q2. Especially April. In the past, Meta use” — TopicDigg

I have a love/hate relationship with Q2. Especially April. In the past, Meta used to release most updates right after Q5 was over, usually between February and April. In the last couple of years, that has changed. Updates now seem to roll out randomly across ad accounts throughout the year. It’s hard to predict anything. So the mantra right now is simple: Be prepared for the unpreparable. Anyway, February to April is usually one of the slowest periods of the year for ecom. But it’s also the period when you learn the most. You finally have time to look back at Q5 and Q4 with some distance. And not just that, but the whole previous year. All the testing. All the small tweaks. What worked. What didn’t. What looked promising but never scaled. What quietly carried the account. You finally see the big picture. And what does this have to do with Q2? Everything. Because the learnings from last year that you’re applying right now, and all the new testing you’re doing today, are what will pay off again later in the year. “Always be testing” is more than just a mantra. It’s a lifestyle. A way of living that everyone in DTC and media buying has to embrace. Anyway, happy May. Enjoy your Mother’s Day and Memorial Day sales.