Former Nintendo of America president Reggie Fils-Aimé recently talked about the company’s pricing strategy and why he doesnt like discounts
He compared Nintendo’s approach to the traditional crafts of Kyoto, Japan.
In Kyoto, people focus on high quality and careful work, Fils-Aimé said Nintendo works hard to make games complete and ready on the first day.
They do not want to fix or finish them later with updates, which is common in the game industry.
“This is where, sometimes, customers push back,” “We don’t discount our games. The Legend of Zelda: Breath of the Wild never received a price discount from the day it was launched. Never discounted.
Occasionally, retailers might decide to do something, but the company never discounted. And it’s part of this process:
we’re going to make it the best we can, we’re going to send it feature complete, and we’re going to charge a fair price and that price is never going to change.”
Fils-Aimé said the game industry is changing and now needs more flexibility to meet what today’s players want.