Pirat_Nation 🔴 (@Pirat_Nation) “Matthew Ball is now Xbox’s new Chief Strategy Officer after CEO Asha Sharma anno” — TopicDigg

Matthew Ball is now Xbox’s new Chief Strategy Officer after CEO Asha Sharma announced the hire this week. He is a well-known gaming expert who writes the popular yearly report called State of Video Gaming, and many people in the game industry respect his ideas because he has advised Microsoft before on the Game Pass service. In his new job, Ball wants to revive some of Microsoft’s old popular game series such as Banjo-Kazooie, Viva Piñata, and Blue Dragon, since these classics still have fans and can generate money. He also wants to strengthen the Xbox console business and make it more profitable as the industry shifts toward subscriptions like Game Pass instead of single-game purchases. Ball believes Xbox can grow by focusing on these services and legacy series.