🚨 McDonald's pays $2,000,000 to shoot one burger looking good on camera
a 19-year-old Chinese girl makes it on her phone and cleared $11,900 last month
the exploding-food format is a Chinese trend, already torching Douyin. she copied the shape and ran it west first.
> Research: sift 40 channels, tag the clip torching its own average: 1 day
> Claude: script the winning format into 30 shot lists: 20 min
> CapCut: layer the 9:16, blow the burger apart mid-air, AI voice, captions: 40 min
> Make: ship it to TikTok, Shorts, Reels, pull views back in 48h: auto
McDonald's books a studio, a stylist, and a high-speed rig for one shot. she books a $50 loop and a corner table.
the whole teardown is in the article above👇
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