John LeFevre (@JohnLeFevre) “I sat on the syndicate desk of a global investment bank from the dot-com crash t” — TopicDigg
John LeFevre
@JohnLeFevre
加入 March 2009
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I sat on the syndicate desk of a global investment bank from the dot-com crash through the global financial crisis.
We had to do a lot of media work to promote deals. One day I asked our Global Head of Communications why the media was so gentle with us.
He laughed:
“Because we’re one of their biggest advertisers.”
That explains a lot of the media’s treatment of Elon.
Tesla is so successful, its ad spend is effectively zero, or ~0.01% of the $40 billion global auto advertising market.
No ad dollars = no protection.
No one knows this better than Big Pharma.
They don't make confusing and enigmatic ads to sell you product; they make the ads to control the media.
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