Wild story. Chinese mom (in her 60s) and son (30s) duo spend 5 years making 86-minute animated animal film “Niu Lai”.
Budget of $200. Hustle to get theatre distribution. Flops with $1,000 in first week. So bad it’s good. Goes viral.
Now made $4m on $200 and 20,000x return easily tops Paranomal Activity ($193m/$15k = 12,890x) and Blair Witch Project ($248m/$60k=4,133x) for most profitable film box office haul against original production budget ever.
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JUST IN: Homemade Chinese animated film “Niu Lai” surpasses $4 million at the box office on a reported budget of $200.