Jeff Bezos explains the stock-is-not-company rule behind Amazon's $113 to $6 collapse.
"Our stock peaked somewhere around $113."
"Then after the internet bubble busted open, our stock went down to $6."
"It went from $113 to $6 in less than a year."
"My annual shareholder letter that year starts with a one word sentence."
"Ouch."
Then Bezos gives the rule most operators forget in a crash:
"The stock is not the company, and the company is not the stock."
While the outside price was collapsing, he was watching the inside machine:
"Number of customers."
"Profit per unit."
"Defects."
"Every single thing about the business was getting better and fast."
The useful idea: do not let the market's scoreboard replace your operating dashboard.
A price can scream panic while the business is quietly getting healthier.
- Jeff Bezos (
@JeffBezos) on Bloomberg's The David Rubenstein Show