patterns in the ai startups that blow up
if you advise enough companies, take enough founder calls, watch enough launches, you start to see repeating structures
here’s the blueprint all of them share:
1. a relentless launch cadence
they never shut up
one of my clients launched every wednesday
higgsfield launches 2-3x/wk
always manufacturing something to talk about
2. one channel = unfair advantage
they’re active everywhere
but one channel carries them
3. a founder who’s the face
the founder is the loudest account in the company
weekly podcasts. vlogs. clip & ugc farms
people know the product bc they know the founder
4. volume over perfection
they never post and chill out
they tell the same story 100 times
for every post that does 10k views, another does 10m
5. no fear of price
the loudest ai companies don’t negotiate
they spray
higgsfield is a perfect example of crazy budgets
6. a second motion once plg breaks
elevenlabs is around $500m arr i believe
the first $300m came from plg
the rest came from enterprise, now 50/50 ish
7. omnipresence over roi
on most channels they stop asking about direct roi
they ask how the whole entire planet hears abt them
scroll anywhere & they’re there
they think blended CAC
growth at the highest level isn’t random
it’s a pattern repeated by everyone with skin in the game
once you see it. you can’t unsee it.
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