Apeel Sciences (@apeelsciences)

Did you know that fruits and veggies are picked way earlier than nature intended just to accommodate legacy infrastructure? They’re harvested while still in their infancy just to survive a supply chain that’s been capped by outdated solutions. Produce sits in dark containers and cold storage for weeks, sometimes months, before it ever reaches your kitchen. Harvesting too early is a legacy constraint we’ve accepted for too long. The industry’s "solution" to keep this prematurely picked fruit from rotting has been to coat it in petroleum-derived waxes and synthetic fungicides. We were told that if we want fresh food, we have to accept a layer of plastic-like wax on our apples and cucumbers. Even the "Organic" label has been used as a shield, while still relying on those same, legacy coating methods. There’s room for innovation. The system wasn't built for flavor or nutrients. It was built for a long-haul flight. Our team of scientists and technologists are deploying a new strategy that uses food to protect food. We’ve pioneered a way to take the materials found in the peels, seeds, and pulp of all plants and recycle them into a high-performance shield. By mimicking nature’s own defense system, we’re finally able to harvest for the best consumer experience. That’s the future. We’re allowing fruit to stay on the vine longer, develop real complexity, and reach your table at the peak of its potential. We’re inviting consumers, retailers and suppliers to join us in bringing a new food experience online. Follow @jamestrogers and @BelingLuiz to learn more. Plant-based protection is the future. Apeel forever.