Brave Just Revealed the Future of the Internet | Roadmap 4.0 Explained | Free the Money Ep. 35
@Lukemulks is Vice President of Business Operations at
@Brave, the company behind the privacy-first Brave browser with more than 121 million monthly active users. After leaving the ad tech industry in 2016, he joined Brave to help build a better internet and later co-authored the
@AttentionToken (BAT) white paper.
In this episode, we break down Brave's newly released Roadmap 4.0, including:
• How Brave plans to rebuild the economic layer of the web
• Why the traditional advertising model is breaking down in the age of AI
• Brave's vision for stablecoins, BAT buybacks, and a new "web of value"
• X402, Machine Payments, and why AI agents need native internet payments
• Why Brave Search API has seen explosive growth as developers build the next generation of AI applications
• The Creator Contribution Protocol and Brave's vision for paying creators in the AI era
• The new unified Brave Wallet, Brave Pay, and bringing self-custody to everyday payments
• Why private digital cash is essential for preserving freedom in a cashless world
• How mass surveillance creates permanent profiles that can be abused by governments, criminals, or foreign adversaries
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0:00 Luke Mulks on Why He Left Ad Tech to Help Build Brave
2:27 Why 121 Million People Are Choosing Brave
3:45 Brave Roadmap 4.0: Rebuilding the Economic Layer of the Web
5:25 Why Programmatic Advertising Is Dying & What Replaces It
8:23 BAT, Stablecoins & the "Web of Value": How Users Could Earn From Everyday Activity
10:42 Cash Is Disappearing. What Replaces Financial Freedom?
11:41 Why Private Digital Cash Is Essential for a Free Society: ZANO
13:29 X402 & Machine Payments
15:05 The Convergence of AI, Crypto & Autonomous Payments
16:41 Why Stablecoins Could Become the Internet's Default Payment Rail
18:22 Will Brave Launch Its Own Stablecoin? How BAT Buybacks Could Work?
22:12 Brave's Creator Contribution Protocol: Paying Creators in the AI Era
25:29 Can AI Protect Creators? The Future of Copyright, Attribution & Royalties
28:12 Inside the New Unified Brave Wallet: Self-Custody Meets Everyday Payments
31:23 How Crypto Cards Actually Work at Checkout
35:59 What Does Privacy-Preserving Commerce Actually Mean?
38:03 The Phia Browser Extension Controversy & the Growing Browser Trust Problem
39:47 Could X and Brave Work Together?
43:01 Waymo Locked Kids Inside a Driverless Car
44:51 Flock: How Third Parties Built Your Digital Profile