Fireside Alpha (@firesidealpha) “$GOOG's Ruth Porat says the biggest risk in the AI buildout is the ROI question,” — TopicDigg

$GOOG's Ruth Porat says the biggest risk in the AI buildout is the ROI question, and focusing on short-term tactics at the cost of building a great company. "I think the biggest risk for everyone is when the question is asked, which it often is, how do you get to an ROI? That's going to force our teams to do something short-term and tactical. You can always do a cost cut to get something to drop to the bottom line, and that is not a way to build a great company." "So I think the risk is don't be so in the moment maniacally focused on what is it, but have a right mix of an engine that's continuing to drive the business, which also explains why you need to start building early for growth so that you can grow into it." ____ Follow @firesidealpha for more daily highlights of key business and technology conversations.