Meta is pulling out the Threads distribution strategy for Muse in IG feeds
Format appears to be pictures related to your interests + “Try It” as a CTA
Not sure this will work as well as the clickbait-y preview of Threads posts
LLMs are now responsible for nearly 2% of referral traffic to top retailers like Walmart and Target 👇
This has more than tripled in the past year
Categories that are seeing the most AI pickup are research-intensive - electronics and home & garden lead the pack