Sam Blond (@samdblond) “The new startup go-to-market playbook. If you’re a startup founder or sales lead” — TopicDigg

New @ThePeelPod with @samdblond This is his first podcast since starting @MonacoGTM, and our 2-hour conversation walks through everything sales, marketing, and GTM in a AI-native world. Thanks to @numeral, @FlexSuperApp, @Amplitude_HQ, and @merge_api for supporting this episode! Watch here + links below. Timestamps: 0:00 Scaling Brex to $12B 1:14 How AI speeds up prospecting and TAM building 5:19 Using AI to get more leverage 9:15 Incubating Monaco at Founders Fund 12:56 Innovator’s dilemma in AI 15:57 AI companies should build full platforms, not wedge products 23:30 Revenue is just a math equation 27:18 Two ways AI increases conversion rates 36:56 AI will never replace spending time with customers 39:46 Don’t measure the impact of brand marketing 49:03 Your marketing must be different (and hard) 58:39 Customer discovery calls and working with design partners 1:03:03 The zero to 100 launch 1:11:00 Monaco’s launch playbook 1:19:00 Send gifts that are unique and social 1:22:17 Naming your company 1:28:04 Founders should send early outbound 1:32:38 How multi-channel augments AI outbound 1:39:42 Using intent signals and outreach timing to increase conversions 1:43:28 Two common ways founders mess up when scaling revenue 1:50:22 Monaco’s Forward Deployed AE's