Brett Winton (@wintonARK) “There is financial incentive in mandating a demo of FSD upon delivery. (Tesla's” — TopicDigg

There is financial incentive in mandating a demo of FSD upon delivery. (Tesla's average selling price is $45k; Cost to produce is $36k; Incremental sales of $12k software add-ons is highly gross margin accretive) But the strategic considerations are probably paramount. A happy FSD user will exhort friends and family to buy Tesla. I am massively, happily addicted to FSD. Life would be much worse (and less safe) without it. It's one thing for people to opt for another brand because: the range specs are similar; they aren't that interested in 0 to 60 times; aren't familiar with the safety differential; and they think CarPlay is sufficient to paper over the inferior infotainment offering; but with FSD, Tesla has performance that massively matters that no other company can emulate or compete against. And, of course, getting more people to experience, understand, use, and rely upon this software will also generate additional data volume. Over time this will become critical to enable sufficient geographic data breadth to continue Tesla's model improvement trajectory.