BREAKING: Apple, $AAPL, has raised the prices of its Macs and iPads due to soaring chip costs.
Among the price increases:
1. MacBook Air increased +$200 to $1,299
2. Base MacBook Pro increased +$300 to $1,999
3. Base MacBook Neo increased +$100 to $699
4. iPad Air increased +$150 to $749
5. iPad Pro increased +$200 to $1,199
Tim Cook said soaring chip costs made the price hike "unavoidable."