NEW: Inside Coinbase's Latest System Update
"We don't F around"
What it really takes to build the 'everything exchange,' from: strategy, brand, legal, & the chain it all runs on
BTS with
@coinbase:
- CEO Brian Armstrong (
@brian_armstrong)
- CMO Cat Ferdon (
@catferdon)
- VP of Legal Molly Abraham (
@mtothekg)
- Head of Base Jesse Pollak (
@jessepollak)
Timestamps
00:00 Welcome to System Update
00:34 Coinbase MCP: any AI agent can trade your account in plain English
00:53 Coinbase Advisor, the SEC-registered AI agent, and accounts for agents
01:19 Reaching 4 billion unbrokered people
02:10 The everything exchange, explained
02:47 Operating through four crypto cycles
03:54 Brian's hottest take: the agentic economy
04:29 Why AI agents need crypto rails, not banks
05:09 How many agents Coinbase runs today
05:51 Arbitraging AI costs: 80% of work to 99% cheaper models
07:07 Onshoring global liquidity
07:48 Cat Ferdon on reaching 4 billion users
08:37 Marketing through booms and busts
09:32 The biggest misconceptions about crypto
10:00 The campaigns: Subway Surfers and the NPC ad
11:11 Lessons from Cash App + Hot take: "you can't buy aura"
12:17 Molly Abraham on working with Brian in a regulated environment
13:05 Launching real tokenized securities the hard way
13:43 USDC, Circle, and stablecoins as the killer app
14:50 Suing the government and the open SEC and CFTC
15:10 How AI changes legal, and token maxing by Tuesday
16:40 Jesse Pollak: Base becomes the biggest blockchain in 5 years
17:25 Building a decentralized chain inside a public company
18:44 Base's biggest use cases: trading, payments, and agents
19:10 Tokenized equities and real agent businesses on Base