Peking University (@PKU1898) “Understanding people goes a long way in understanding the Chinese market. Prof.” — TopicDigg
Peking University
@PKU1898
加入 April 2017
0 正在关注 0 粉丝
Understanding people goes a long way in understanding the Chinese market.
Prof. Zhang Ying from the Guanghua School of Management explains why cultural understanding matters when marketing to consumers in China today.
“For a business to succeed, decision-makers have to be here; they have to live among the Chinese consumers. It won't work just by looking at the numbers.”
Do you agree?
—— PKU Open Question
显示更多
