What is an extra $6,563 a year worth to you?
A hot tub?
A house in the countryside?
Privacy on the web?
According to new findings from the
@Web3foundation, that’s the estimated annual commercial value of the average American’s personal data. Up to $393,785 over a digital lifetime.
Except users don’t get the money: platforms, advertisers, and data brokers capture the value instead.
Want to know what your data is really worth?
Download the full white paper here 👇