Name: Decoy Effect, a cognitive bias where adding an inferior, "decoy" option to a choice set subtly manip
Uploaded: 2026-06-24T21:21:40+00:00
Description: Decoy Effect, a cognitive bias where adding an inferior, "decoy" option to a choice set subtly manipulates you into choosing the marketer's preferred, usually more expensive, option. It skews your perception of value without you realizing it. © marketingminds

Sarahh

@Sarahhuniverse

Researcher (Doctorate in Environmental Science), (pursuing Phd. in Biodiversity), Freelance Journalist and Lecturer, Music and Art lover...

加入 May 2024

9 正在关注 117.5K 粉丝

Sarahh@Sarahhuniverse

2026.06.24 21:21

Decoy Effect, a cognitive bias where adding an inferior, "decoy" option to a choice set subtly manipulates you into choosing the marketer's preferred, usually more expensive, option. It skews your perception of value without you realizing it. © marketingminds

显示更多