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GREG ISENBERG (@gregisenberg)

@gregisenberg
I drop startup ideas daily. Host @startupideaspod. CEO: @latecheckoutplz we build companies like @ideabrowser, @meetLCA, @boringmarketer etc
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So let me get this straight.... 1. Agents are about to outnumber humans on the internet, so most of the traffic, transactions, and conversations online will soon be machines talking to other machines while we sleep. 2. Superintelligence exists now, and for $20/mo you pretty much get it all. 3. Cloud agents allow you to run a business 24/7 and from literally a phone while you're waiting to order a latte. 4. Voice AI is wide open. This industry has barely changed since the 90s. Infinite opportunities. Voice AI is finally getting good enough. 5. Mobile apps are interesting again for the first time in 10 years, because an AI-first app that thinks and acts on its own is a different species than the passive ones in the store today. There are kids doing $100k/MRR. 6. It's the golden age of open source. The models you download off Hugging Face for free and own forever are landing within months of the ones behind paywalls, so the smartest thing on earth can't be throttled, priced up, or shut off by a company having a bad quarter. 7. The keyboard is on its way out. We spent 40 years learning to type fast, and it's about to feel like handwriting, because soon you just talk and the computer goes and does it. 8. Every company is about to hire agents with their own logins, their own inboxes, their own track records, and a shadow economy is forming where agents pay, hire, and vouch for other agents. 9. Software stopped being something you buy and became something you rent by the hour. The whole industry is repricing from $50 a seat to thousands per outcome. Tons of opportunity. 10. Robots are about to have the moment software agents just had. The intelligence got solved. Now it's dropping into machines with arms and legs, and the people who can wire AI into hardware are about to be the most fought-over hires on earth. 11. The 10-person startup can now out-ship the 500-person company, and everyone can feel it happening. 12. Every white-collar task is getting a "do it for me" button, and most people haven't pressed it yet. 13. Data you've been sitting on for years is suddenly worth something, because now an agent can actually use it. 14. Language stopped being a barrier. Real-time translation that actually works means the next huge consumer app might get built for a market you can't even read, by someone you'll never meet. 15. Every SOP is turning into a product. The way a business does one thing, written down as a markdown file an agent can run, is now something you can sell. Knowledge that used to live in someone's head became downloadable. 16. The moat moved from what you know to how well your business is written down. The company an agent can actually run wins, so being legible beats being big. 17. Since agents will get scammed by other agents, a whole trust layer has to get built. The Yelp for agents. The escrow for machines. Wide open. 18. You keep the whole thing now. A business that needed 50 people to hit $10M needs 3 and some agents, so instead of splitting it 200 ways with investors, it's just yours. 19. Search engines minted a generation of millionaires and billionaires. LLM search is about to do it all over again. Billions of eyeballs are moving off Google and onto ChatGPT, so being the answer inside the models is the new front page. 20. The margins are stupid. You charge someone what they'd pay a human, and it costs you a few bucks in tokens. That gap used to go to payroll. Now it goes to you. Any one of these would DEFINE a decade on its own. We got ALL of them at once, stacked on top of each other in the same 18 months. It's a magical time to be building. You don't need to overthink it. Build.
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My friend Corey makes $1,000/hour doing the simplest AI business I've seen all year. Only 5% of businesses use AI beyond ChatGPT, the other 95% need you. He sits with a small business owner for 45 minutes, finds where they lose 5-10 hours a week, and prescribes off-the-shelf AI tools that fix it. He charges $999 for that assessment. He's a doctor writing prescriptions. The tools already exist. He just knows which ones. Everyone wins. 50% of his clients then hire him to implement it, and that's where the $1,000/hour work comes from. Corey came on the podcast @startupideaspod and gave away a full course for free. Like actually the full way you can copy his system and run it yourself on your own: - The exact offer (with a money-back guarantee that makes it a no-brainer) - The 4-phase system to deliver it - A template you can download and use today - 6 things to upsell after the assessment - 7 ways to get clients with zero audience and zero capital Even if you never start this exact business, watching @coreyganim break it down will get your brain working on your own productized AI service. That's the real reason to press play. Link: Or watch below (1hr course) Yeah, I know it's an hour. But if you're serious about startup ideas in the AI age right now, this is one of the most useful hours you'll spend all week. Corey holds nothing back. I love this era. A laptop, a few conversations, and a real business. Go get it.
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Grok 4.5 might be the BEST model to run inside Hermes or OpenClaw RIGHT NOW. I've been sleeping on Grok to be honestNot anymore. It's more than 60% cheaper than Opus 4.8 and lands around $2.49 per task versus ~$12 for Fable in Claude Code. And it's fast. So what happens when you give Hermes + Grok 4.5 its own email, its own phone number, its own debit card, and access to every tool you use? You pretty much get an AI co-founder. Everything you need to know about Grok 4.5 + Hermes below. Full episode is available to watch at @startupideaspod ( thanks @nickvasiles for coming on) I slept on Grok. Not sleeping on it anymore. Watch
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