Neal Mohan (@nealmohan)

Feeling so inspired after another #Brandcast#, thanks to the brands, @YouTubeCreators and partners who have made @YouTube their home, and our amazing YouTube team who brought the show to life. A few takeaways from our event: 🌟 Today, YouTubers are the new stars and studios, making every cultural moment bigger. 📺 For more than two decades, we’ve focused on staying one step ahead of how the world watches. Today, we’ve been #1# in streaming watchtime in the US for 3 years. Over 2B hours of Shorts are watched in the Living Room each month. 🏡 We know that to keep viewers coming back, we have to build the best possible home for our creators. So we’ve invested in the infrastructure they need to thrive, from pioneering the creator economy to scaling their reach with auto-dubbing to unlocking AI-powered video creation tools. 🍿 For the first time at Brandcast, we brought advertisers an exclusive look into our new slate of YouTube-exclusive Creator Shows. The future of media is being built on YouTube, and the most exciting part is that we’re just getting started.

Over the last month, our @youtube team shipped these products and features for our viewers and @youtubecreators: 🪟Fully custom multiview on @YouTubeTV ⏳Countdown stickers for mobile live streamers 🖼️Picture-in-Picture for non-music content globally 🔍Ask YouTube, a new way for Premium subscribers to search on YouTube 🛍️Expanded shopping auto-tagging across APAC 🔊Voice Boost for amplifying vocals and reducing background sounds 👑Experience Points (XP) for watch time and Super Chat replies during vertical live streams 👨‍👩‍👧 Expanded parental controls, including an industry-first Shorts timer 🎁Gifts on horizontal livestreams on mobile 🤗Gifts in 🇨🇦🇰🇷🇮🇩🇹🇭🇦🇺🇳🇿 🕹️Select games (Playables) on mobile vertical livestreams 🎶The entire Shorts Audio library in our YouTube Create app 🤝Streaming in both vertical and horizontal formats at the same time ✋Automatic ad holdbacks when live chat engagement is at its peak 🌏Premium Lite in 15 new countries around the world 🕵️Automated likeness detection technology for the entertainment industry 📺Ask on TV 🔃Reimagine (a new remixing capability) and Add Object in Shorts