Did you know Shopify reportedly began because its founders simply wanted to sell snowboards online? When they struggled to find e-commerce software that met their needs, they built their own 🤯
The snowboard store came first. But the software they created ended up solving a much bigger problem than the one they originally set out to tackle.
👉 Many first-time founders get so deeply attached to their original idea that they overlook the signals pointing towards a bigger opportunity. Sometimes the strongest opportunity is not your original vision, but the unexpected solution you developed on the side that keeps proving valuable to people.
💡 Pay attention to patterns such as:
→ What do people keep asking you about?
→ What part of your business do others want to copy or learn from?
→ What workaround have you built because existing solutions kept letting you down?
Those repeated signals deserve your attention. Your original idea gets you into the market, but it's often your customers who help reveal what your business should become 🔥
As always, keep going and growing. 👉 Follow
@bMightie for more founder intelligence for solo founders and bootstrapped businesses on the journey from day zero to takeoff.
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